via the US-site Climate Access

• Start with what people love. Our “sense of place” influences how we perceive climate change and that place-based identity is critical to fostering collective action.

• Share authentic stories. Reach out to individuals in your region who can tell their own stories of how they are experiencing locally observable impacts. Use the NCA to provide scientific context to these accounts.

• Avoid describing impacts without offering clear actions. Outline concrete ways people can take a meaningful and collaborative role in finding tangible solutions.