The geniuses in charge of Manchester’s official “climate communications” these last FOUR years will tell you that “you mustn’t scare people”, that it “demotivates them” etc etc. These geniuses who have managed not to get a single business to write an implementation plan around the 41% reduction and “low carbon culture” goals (and who’ve now given up on even that effort). These geniuses who can’t even set up a twitter account and keep it going.
These geniuses who don’t even have a list of who they are trying to communicate with.
These geniuses who … and…. breathe…
So, here’s an interview with Dale Jamieson, a professor of environmental studies and philosophy at NYU. He’s got a book out called
“Reason In a Dark Time: Why the Struggle Against Climate Change Failed and What it Means for Our Future,”
He’s interviewed here by Lindsay Abrams.* It’s all good, but this bit got me ranting-
But there still needs to be the focus of reducing greenhouse gas emissions and convincing politicians to make this a priority in policy, right? Otherwise, wouldn’t people take away the kind of discouraging message that climate change is happening and we might as well give in now?
Often in American public life, we have to speak optimistically about everything. Because the idea is that people will only act if they feel empowered and so on. And what’s happened is that people have used an overly positive rhetoric about climate change and we still haven’t been motivated to act. And part of the reason has been because of these really, really serious institutional and structural problems that I talk about in my book….
* “an assistant editor at Salon, focusing on all things sustainable. Follow her on Twitter @readingirl, email firstname.lastname@example.org.”