For these individuals, hearing about likely local impacts of climate change was demotivating. Instead of spurring action, hearing the local projections about increased flooding and other likely local outcomes made self-enhancing people care less than their similar self-transcendent value oriented peers who read about global outcomes.

We had expected that giving self-enhancing people information about local climate impacts that could affect their personal status (e.g., through reduced incomes in the Vermont skiing industry) would highlight the importance of climate change and thus lead to increased action. But perhaps those high in a need for status, enhancement, and power, feel particularly threatened by reading about the local impacts of climate change.

From here.