Youtube: Moss Cider Project and Didsbury Beer Festival (today and tmrw!)

The youtube says it all, quickly.


Didsbury Beer Festival

Moss Cider Project (Facebook)

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Essential viewing: “What if?” by Lemm Sissay

Oh my. This three minutes of Lemn Sissay packs an enormous punch. And the shots of New York, given what just hit it, are eerie…

Watch this video, share it!!

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Event report: “Feeding a growing World,” #Manchester Science Festival debate

Event report: Feeding a growing World, Manchester Salon in partnership with Battle of Ideas and Manchester Science Week

With Louise Bolotin (freelance journalist and blogger), Rob Lyons (deputy editor of Spiked, online current affairs magazine), Angelica Michelis (Senior Lecturer at the Department of English), and Carol Wagstaff (‘crops in the food chain’ specialist, senior lecturer at the Centre for Food Security, University of Reading)

What were you doing on Monday 29th October between 6:30 and 8:00 pm? Having your tea were you? Let me tell you what you really missed then:

For starters: we should look at food provenance.  I’m worried about food waste at home and in supermarkets and restaurants, we must eat less meat, I cook my own meals, I’m passionate about food… followed by: let’s be more open-minded about food, and consider our impact on wild fish depletion for instance, let’s think about new food sources such as insects1 and ways to use them to turn their protein into animal feed.

As a strange main course we were recommended food as psychology, the pharmakon, (you’ll love it ! I’ve given you the recipe at the end2), food as a gut-wrenching inside/outside conflict, quotes from Powers of Horror: an Essay on Abjection (1982) by J. Kristeva where the concept of food is .. errr, sorry what does that have to do with tonight?

And for pudding? Ah, now you’re talking. 1 billion under-nourished, 1 billion over-nourished, 2 billion ill from deficiency and malnutrition. And … genetic modification (GM) as a useful tool to remedy all these problems.

Now let’s be fair, even at boring long dinners you learn stuff for instance: that infrastructure (grain storage for instance) is a major cause for food waste in developing countries, and as much as 15% of food is lost that way where it is most needed whereas 7.2 million tons are bought and wasted in the UK. I also learnt that GM is broadly divided into 3 types: gene silencing (stopping rotting genes for instance), over-expression (where a gene is already present within the organism but multiple copies are added for x reasons) and the famous modification (where alien genes that have nothing to do here are introduced). Current GM research revolves around crops made up to resist stressful conditions (saline ground, droughts) or improve our diet (more fatty acids or vitamin D).

The “debate,” so to speak, was a mix of comments from the audience and the panel about the problems of fair redistribution, the environmental impact of transporting food, the fact that food is a traded commodity with monetary value for developed countries and little benefit for the locals. Well some people are very happy with great choice all year long, we have to consider that a global supply chain is acceptable as long as the food in grown when it’s in season abroad, and the worst footprint is you going to the supermarket in your car. Also, what about the ever increasing population problem, the real impact of trade on water, the good work done by the Kindling Trust , local food production, GM terminator genes, seeds monopoly and acceptance? Buying new seeds was necessary to promote “quality control year on year”, but apparently new seeds are being produced that can be re-sewn. Also, since there is a cultural block against new species of food, we need better education to accept strange enhanced food for our benefit. I’ll leave you with the icing on the cake though: someone asked that why polarize ourselves around food, it’s a small part of our identity after all… Obviously not very aware of Maslow’ hierarchy of needs then…

So I had a strange feeling of agenda déjà vu… yesterday’s was putting in a good word for GM, but at least the lecturer involved was very knowledgeable in the matter. Let’s be honest no such thing as a free meal, and I didn’t feel like leaving a tip…

Laurence Menhinick

Footnotes

1- New to you! As a cyclist, I eat bugs occasionally too…

2Pharmakon from Wikipedia: “Pharmakos is also used as a vital term in Derridian Deconstruction. In his essay “Plato’s Pharmacy”, Derrida deconstructs several texts by Plato, such as Phaedrus, and reveals the inter-connection between the word chain pharmakeia-pharmakon-pharmakeus and the notably absent word pharmakos. In doing so, he attacks the boundary between inside and outside, declaring that the outside (pharmakos, never uttered by Plato) is always-already present right behind the inside (pharmakeia-pharmakon-pharmakeus). As a concept, Pharmakos can be said to be related to other Derridian terms such as “trace”.)”

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Something for the Weekend 2 November 2012 #Manchester #Climate

  • Did you hear about the restaurant on the moon?
  • It has great food, but no atmosphere.

And this weekend, the only “eco” events we know of are these:

Saturday November 3rd, Living Wage campaign, 

Reminder of the meeting organised by the Town Hall Branch of Unite proposing to set up a Greater Manchester campaign for a Living Wage. Open meeting Saturday November 3 at 1 pm, at the Friends Meeting House, Mount Street, M2 5NS. Green Party members are encouraged to attend to establish that we are not a one policy (climate change) Party and that we, like other progressives, want to campaign against poverty and neo-liberal politics

Saturday November 3, Stop Expansion at Manchester Airport

 Air travel is the fastest growing source of CO2 emissions in Britain. Now Manchester City Council are poised to approve an enormous cargo centre, part of the new Airport City project, which will vastly increase the amount of freight in and out of the airport, and will destroy homes,woodlands and fields and threaten wildlife.The protest will be in the form of a family friendly wildlife walk around the areas which would be concreted over. Please come and join local residents, Stop Expansion at Manchester Airport (SEMA) and other protestors. This Saturday, 3rd November, at 2pm, meet at Hasty Lane, WA15 8UT. Warm drinks at Romper pub after the tour of Sunbank.

If you know of other weekend events that are about “climate” (and that includes food growing, or cycling or whatever), then let us know and we can include them in future “Something for the Weekend”s…

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Humour: “Only way nation will pay attention to climate change…” #theonion

The Onion makes me cry with laughter… Here’s the latest.

The truth may be slightly less dreadful – here’s the Businessweek cover.

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Teaser for “We Need to Talk About Growth” videos

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Upcoming Event: “Enabling Human Emergence: Certain Hope in an Uncertain World” Tues Nov 13th, Stockport

An Interactive Evening of Exploration with Christopher & Sheila Cooke

Join us for an evening of exploration into the latest thinking on values, leadership and change in the context of a rapidly globalising world, where 7 billion earthlings are seeking a first world lifestyle that consumes the resources equivalent to 74 billion.

Imagine for a moment, that the multiple and simultaneous pressures for change are actually early indications of the probability of the emergence of a new era, and that, in the apparent turmoil, many innovative solutions are being discounted or hidden.

Do the following statements ring true with you?

• The economic, environmental, social, and political indicators tell us clearly that
conventional ways of thinking are no longer working.

• There is growing demand for solutions based on a new way of thinking, where attaining a desirable quality of life and taking responsibility for the planet go hand-in-hand.

• I have a clear sense that something needs to change but I am not sure what!

If these words align with your thinking, then join us to explore how the latent resilience that exists within you can be released and utilised. We invite you to come with the questions you have not yet voiced about aspects of your life that are important to you, and come prepared to talk about what you are observing in the world that you have not yet had the chance to discuss.

Christopher and Sheila are dedicated to accelerating the release of this new era through an understanding of the deeper dynamics of worldviews. Christopher is a co-founder of Be the Change, and is considered to be a leading practitioner in the design-focused application of Spiral Dynamics Integral. Sheila is recognized internationally for her skills facilitating groups, and training others to act as facilitators of group process.

A highly interactive evening with space afterwards to mingle and talk.

Manchester Cheadle Village Hotel, Cheadle Road, Cheadle SK8 1HW

Tuesday, 13 November 2012, 7pm to 9pm Refreshments available from 6pm

http://www.5deep.net

No charge. Donations accepted.

Register via – jon.twigge@rpssoftware.co.uk

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Brilliant youtube on steroids, baseball and… climate change. #Manchester needs the same.

So, my only question is, why isn’t there already a video this slick comparing Manchester’s climate and football?  What have our betters been doing these last three years since the birth of the Climate Change Action Plan?  Holding yet more meetings about sub-groups and terms of reference is what. If it weren’t so serious, it would be funny.

Look, forget the people who are supposed to be sorting this out- they have no clue what to do. We are going to have to do this ourselves. Who is up for making an animated film of this length and this quality? And then publicising it to the hilt? If you are up for this, even if you don’t have the relevant skills, get in touch, please. mcmonthly@gmail.com

And if you know someone who DOES have the relevant skills, send us their details, and we will emotionally blackmail them into doing some pro bono work…

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Volunteer Opportunity – “Operation Asparagus Rescue”, Greater #Manchester Land Army

The Land Army needs volunteers!  Manchester’s Land Army are taking a minibus out to the Moss Brook Growers site (in Glazebury) for the next three Wednesdays, with a mission to rescue the asparagus before winter!

So we are looking for people for these dates:

Wednesday 7th November
Wednesday 14th November
Wednesday 21st November

Let us know if you are interested in any of the dates above and we’ll book you on – I’ll email you back to confirm that you have a place.

A few practicalities:
a) We meet at 9 a.m in Hulme (M15 5RF) and drop you back there by 5.00

b) We will provide lunch and hot drinks but please bring drinking water and if you like a lot of tea please bring a flask with
you as there are no kitchen facilities at this site.

c) Please wear sturdy boots/shoes or wellies (we have a few pairs of wellies that we can lend people, but ask soon as we don’t have all sizes)

d) Please bring rain wear and clothes you are happy to get dirty.

e) The trips out to the farm are quite physical work, and we basically do whatever it is that the farmer needs help with. However we do look after you and make sure you get enough breaks, and it’s a great satisfying experience with a really interesting bunch of people (like you!) – and you get to meet the people who grow your food (the farmers we work with supply Manchester University)

So, please get in touch – we’d love to have you a long – it’s a great experience. Please email that back to me with the dates you want to come along.

Many thanks, I look forward to hearing from you,

Chloe

chloe@kindling.org.uk

The Land Army was set up by the Kindling Trust in response to the needs of local organic farmers for help in the fields at the busiest times of year, for the big jobs – and because people like you wanted a chance to help and to get your hands dirty. As we know, farmers are at the bottom of the ladder in our food system – they work long, hard hours, and barely make a living (though we are trying to change that here in Manchester so don’t let that put you off growing!). We take volunteers out to organic farms – the farmers get the help they need, and our volunteers learn about food production, and have a great day outdoors!

PS MCFly co-editor Marc Hudson has been out on a day to Moss Brook with the Land Army . It was great!  Now, if only my co-volunteer would return the copy of the Andrei Makine book that she borrowed!

PPS The Princess Leia/asparagus substitution is a) very juvenile and b) very obscure and c) useful for learning new tricks on GIMP (image editing software)

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Event Report: “The Value of Values in Behaviour Change”

Event Report: The Value of Values in Behaviour Change by Professor Erik Bichard, (Professor of Regeneration and Sustainable Development) Salford University, 29 Oct 2012

Thank goodness for intelligent seminars such as this one! Prof. Bichard is one of the rare academics I have heard so far, who not only questions and researches the underlying reasons for inaction, but also looks at applying his knowledge and concepts in the real world himself. About 15 people attended the seminar split in two parts; first a summary of research to explain attitudes and tactics to modify them, followed by a quick workshop where we were challenged to develop a plan that would be appealing and engaging to the majority.

Professor Bichard divided his presentation into themes:

  • First he explained clearly that although the value-action gap has multiple causes, reaction and actions are down to five questions: Is there a problem? Do I care? Do I know what to do about it? Which in turn lead to: Will the solution work? And most importantly: What will my peers think of my behaviour? Levels of personal engagement are linked directly to social norm and our attitudes are influenced by the image we want to project to our peers – this is the cycle we need to influence to develop new sets of behaviour.
  • He continued with a challenge to segmentation models as we know them (Mosaic and ACORN), which are biased towards economics and demographics and not representative of people’s values. When discussing environmental “types” a more useful distinction can be made according to levels of engagement: Pioneers ( about 21% of people) who are self-driven, Prospectors ( 44%) who are looking at outside influence but mostly self-centered, and finally Settlers, (35%) who look at authority, history and safety. Obviously, you may find yourself to be a little bit of all of these… especially because our sets of values change according to what we are talking about.
  • Framing (aka the context of your message) has an underestimated impact on the level of engagement from the public. Apocalyptic scenarios famously switch people off – hence lack of action ( besides we have an optimism bias which stops us from action regarding of facts laid bare in front of us) but if you find the right emotional framing that works, behaviour changes more readily.

So what can we do?
Forget rational decisions thinking: information alone does not have the impact we think it should and we know it. Remember the five questions at the beginning: our attitude is a mix of emotions, thinking and willingness to act – and our actions must be effective as well as acceptable to our peers; therefore changing the framework for decisions and thinking has a better chance of success than a series of lectures or carrot and stick strategies.

Mixing all these at the same time increases you chance of success:

  • Use the power of social norm (and pressure): if you can see that recycling is what people do around here, you do not want to stand out as the odd one out. Also, if you make a public pledge in front of witnesses, or if your achievements are made public, you are more likely to do what you said and keep going.
  • Work with what people value and relate behaviour to a preservation of their values – this is very useful with Settlers- if they want things to remain good, it is in their interest to act accordingly in order to keep things going.
  • Use incentives, visible and worthy rewards (which benefit the group or community you belong to) and positive re-enforcement- this will also have the added benefit to spread the word to a wider audience as people are likely to talk about their achievements too.

So there are better ways to do things but this is not to say that 100% of the population will be won over by the end of the year. Let’s face it, if you are faced with a hard-wired climate change denier addicted to economic growth and their SUV collection, it may be difficult to find some common ground to work from – however now is the time to re-think our message to make it relevant to an increasing majority, stop preaching the converted and offer an entry point to other members of our community by adopting a discourse that fits with their own values.

Laurence Menhinick

Some studies, people and research mentioned during the talk:
• Ajzen and Fishbien’s theory of reasoned action (1980)
• R. Ciadini’s 6 principles of influence (video)
• Manchester is my Planet partnership programme
• Rosemary Randall Carbon Conversations and video and blog here
• Renée Lertzman the Myth of Apathy
• Chris Rose Campaign Strategy

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